Why We Built Signals

The problem

If you run a SaaS business, your customer data lives in at least five different tools. Stripe has your payments. Gmail has your conversations. Your CRM has deals and notes. Google Calendar has your meetings. And somewhere, there's a spreadsheet trying to hold it all together.

Every time you need to answer a simple question — "Who needs a reply?" or "Who's at risk of churning?" — you're opening tabs, cross-referencing dates, and doing mental math.

What we're building

Signals connects to the tools you already use and pulls every customer interaction into a single timeline. No migration, no data duplication, no six-month implementation project.

You connect your Stripe, Gmail, Calendar, and CRM. We normalize every event into a unified format. And then you can finally see the full picture — who's thriving, who's slipping, and who needs attention right now.

Why now

The enterprise world has CDPs that cost $500+/month and take months to implement. Small and mid-size teams deserve the same customer intelligence without the enterprise price tag or complexity.

We're building Signals in public. Follow along on this blog for product updates, technical decisions, and honest takes on the customer data space.